Scaleable Marketing & AI Strategy for local service businesses.

Search Visibility, AI SEO, Google Business Optimization, and Fractional AI Consulting designed for Local Service, Wellness, and Hospitality businesses.

Work ON your business, not IN your business.

home services franchise owners

Our team of marketing strategists and AI consultants delivers the specialized expertise your local service business needs to scale.

We combine high-performance SEO with cutting-edge AI tools to ensure your brand dominates its local market.

Multi-Channel SEO & LLM Visibility

We focus on where customers search today and where they’ll search tomorrow. This includes traditional organic SEO to rank your website and “LLM Visibility” to ensure your brand is the top recommendation in AI models like ChatGPT, Gemini, and Claude.

Google Business Profile (GBP) Dominance

The map pack is the lifeblood of local service businesses. We provide expert GBP audits and ongoing optimization to ensure you stay at the top of local search results and capture high-intent leads in your immediate area.

Authority-Driven Content & Creative

High-quality, platform-specific content that builds trust. Our team produces SEO-optimized blogs, images, and video assets that showcase your work and turn website visitors into loyal clients.

Strategic Lead Generation Support

We don’t just “get traffic”; we help you build a referral engine. By leveraging local partnerships, we create multiple paths for new customers to find your business.

Fractional AI Consulting & Audits

For businesses ready to lead, we offer AI readiness audits, governance policies, and custom implementation strategies. This high-level advisory ensures your team uses AI safely and efficiently to increase your internal capacity.

Industry-Tailored Solutions

While our delivery is standardized for excellence, our strategy is customized for your specific niche. Whether you are in Local Services, Wellness, or Hospitality, we adapt our proven growth playbook to the unique demands and “language” of your industry

Scalable Growth for Local Service Businesses

High-Impact Grassroots Marketing & Fractional AI Consulting

Our Approach

#1 Practitioner Insight

As owners of our own local service business, we offer strategies born from real-world experience, not just theory.

#2 Collaborative Commitment

We don’t believe in locking you into long-term contracts; we rely on mutual commitment and the results we deliver to earn your business every month.

#3 Intelligent Strategy

We combine cutting-edge AI-driven efficiency with a deeply human approach to ensure your brand remains authentic while operating at scale.

#4 Evolution Mindset

Our team is constantly mastering new skills and updating our toolkit so you always have access to the latest SEO and AI advancements.

#5 Vested Partnership

We are genuinely passionate about your growth and treat your business with the same discipline and care as if it were our own.

#6 Scalable Impact

We focus on high-impact grassroots marketing and AI audits that move the needle, allowing you to scale without increasing operational friction.

Talk to a Local Service Growth Strategist Today

From SEO dominance to AI implementation, partner with The FS Agency to build a scalable, high-margin business in your local market.

Book Your Local Authority Strategy Call

Stop guessing and start scaling. We’ll review your local search dominance and AI readiness to ensure your business stays ahead of the competition this year and beyond.

Client Success Stories: Growing with Intention

★★★★★

“Bringing them on was the best decision I’ve made for BuilderBeast”

The FS Agency absolutely nailed my style and how I communicate with general contractors. I’m genuinely impressed and grateful for their work — bringing them on was the best decision I’ve made for BuilderBeast. They’re putting me on the map far faster than I could’ve done alone.

★ ★ ★ ★ ★

Don. B

“Amber and her team have been monumental thus far”

Amber and her team have been monumental thus far in not only helping spark creative marketing and lead generation ideas, but also in managing our GBP page and adding content to our website.

★ ★ ★ ★ ★

Lindsay O.

“Expert support across digital marketing, SEO, content, and operational efficiency”

The FS Agency immediately transformed our business with expert support across digital marketing, SEO, content, and operational efficiency. They helped us build an authentic brand voice, drove significant organic traffic and high-quality leads, and put streamlined systems in place that allowed us to scale without bottlenecks. Their strategic guidance and exceptional video assets became the foundation that helped us move from surviving to confidently growing.

★ ★ ★ ★ ★

Joe C.

“They are extremely knowledgeable, proactive and easy to work with”

We work with FS Agency for our company’s SEO. They are extremely knowledgeable, proactive and easy to work with. We’re happy clients!

★ ★ ★ ★ ★

Christopher E.

“We highly recommend them”

Working with Jessica and Amber and the team at FS has been a game-changer for our business. Their expertise has streamlined our operations, saving us time and increasing efficiency. Their team is not only knowledgeable but also incredibly responsive and a pleasure to work with. We highly recommend them to any business looking for a reliable and skilled partner.

★ ★ ★ ★ ★

Betsy S.

“They consistently provided exceptional support in areas such as marketing and operations”

I have had the privilege of working with Amber and her team across multiple businesses, where they consistently provided exceptional support in areas such as marketing and operations. Amber played a pivotal role in helping me grow one of my businesses from its inception to a successful exit.

★ ★ ★ ★ ★

Kendall S.

“I’ve seen clear growth and feel more confident as a leader because of them”

As a business owner, working with FS Agency has been a game-changer. Their education and information reshaped how I think about marketing and growing my business. Their services are practical, strategic, and genuinely supportive. Everything they pass along is grounded in real experience and designed to actually move the needle. I’ve seen clear growth and feel more confident as a leader because of them. Highly recommend FS Agency to any owner serious about building a sustainable business.

★ ★ ★ ★ ★

Lori H.

Built on Results, Not Contracts

We are personally vested in seeing your business dominate its market. By constantly updating our toolkit and mastering the latest in AI and SEO, we ensure your business stays ahead of the curve while we chart a path to sustainable, high-margin profitability together

The FS Agency Team

Book Your Free Consultation to Accelerate Home Service Business Growth

Our team brings an elite combination of legal precision, operational discipline, and local business ownership to your growth strategy.

Amber S. Hoffman, founder and CEO of The FS Agency, smiling outdoors in a black sweater, embodying the agency's commitment to empowering home service businesses through expert marketing and operational support.

Amber S. Hoffman

Founder – CEO

Amber spent over a decade as a corporate tax attorney before becoming an entrepreneur. She’s run her own marketing and content development agency and was COO of a small media company before owning her own home services business in Colorado. 

Eric Hoffman, Director of Business Development at The FS Agency, smiling outdoors in a black jacket, emphasizing expertise in marketing and franchise ownership.

Eric Hoffman

Director of Business Development

Eric spent more than 10 years in advertising and marketing before owning a successful Amazon FBA business. More recently, Eric has worked in content, affiliate marketing, and SEO before making the leap to local service business ownership. 

Jessica

Marketing & Operations

Jessica specializes in streamlining content operations, optimizing workflows, and enhancing efficiency across teams. With a strong background in content strategy and project management, she excels at improving processes, ensuring quality control, and driving scalability. Her expertise in cross-functional collaboration and data-driven decision-making enables her to create seamless, high-impact marketing systems.

Julia

MARKETING SPECIALIST

Julia combines creativity and analytics to develop data-driven marketing strategies that strengthen brand visibility and engagement. With over six years of experience in inbound marketing, SEO, and content strategy, she focuses on helping The FS Agency streamline its marketing operations and drive sustainable growth.

Melody

Marketing Support

Before joining The FS Agency, Melody’s career in business operations took her all over the United States.  Her trajectory ranged from helping small businesses run their daily operations to management of 7 figure building projects. Now, she focuses on helping our clients with improving their online visibility and efficiency.

Advice & Tips For Local Services Business Owners

Check out all of our articles on scaling your local business here.

Paintbrushes and roller on a textured orange wall, symbolizing home renovation and improvement for contractors.

Contact Us

We are ready to help you dominate your local market and accelerate sustainable growth